Having Words with Toni Alvarez




So bro what’s good?  We last interviewed you way back for Issue 4. What’s been going on since then?

Ha ha,  too much things happened in 4 years, but the best thing is I’m still skating, just won 2014 rider of the year,started working on Gazpacho with Gabi Muñoz. Created a streetboard school in my neighbourhood and put the streetboard contest into Extreme Barcelona event. So it looks I made some things bro. Ha ha.

For sure! You’re a busy man. First things first. Riding. You are one of the most prolific Insagrammers. Where do you normally ride and who with?

I don’t like to ride always in the same place, now I’m riding more skatepark, not much street because maybe I have 2 hours off and a skatepark session is worthy.

Pipe Dreams - Front Lip. Photo: Sergi Nicolas
Pipe Dreams – Front Lip

Cool man. And who you normally ride with?

I ride always with Sergi (when is not out of Spain) sessions with him are the best, always trying new tricks filming and making pics, snaps, whatever, a random simple session can turn in a bangers battle with him. Also ride with Adrià, Cristian, Marc Forman who is skating a lot this year, and of course with skateboarders. I love to ride with skaters and learn some new stuff.

Nice bro. So you briefly mentioned the Streetboard School.  Where do you hold it and how are the new recruits progressing?

We started the school in 2015 some kids are coming every week to train with us and also have fun. We have some kids with his own board and learning a lot. Is hard because now kids only want to smoke and use tinder hahaha but were trying to make a real new generation.

Well they will get more Tinder swipes with a pic of them being strapped in. Trust me, I know, I’ve studied the data.

That’s is an awesome grass roots plan. It kinda reminds me of what Sergi and Gabi did years ago which some of the current generation of killers are from.

How did you start Streetboarding?

Just a friend from the hood showed me one like 15 years ago. I started snowboarding a year before and I fell in love with a street snowboard. I bought one and skated a bit. Damn that feeling is impossible to forget.

The best bro.  Other than slaying insta with your constant tricks, you pull a lot of weight behind the scenes. You’re the Team Manager for Gazpacho. How do you lay down the law and keep that motley crew in check?

This is hard work, because Max is now in US, Nacho in Malaga, and is hard to work in the distance, just trying to get some footage usually from them, and trying to help them when they need spare parts or other things. This year we want to make a push to the team, now Eric joined Gazpacho and we are proud of it.

Shutters down. Shut Down Back Smith. Photo: Sergi Nicolas

This year the team will work a lot, we need to show the sport and our riders are Streetboard  ambassadors. So we need to work on this way and bringing them in more events. 

Talking of events. You were the man behind this year’s world championships. The most successful ever. How did you pull it off?

About Extreme Barcelona just started working into the Sports events agency in charge to produce EXtreme BArcelona

I joined as the Community manager and I told my bosses about our sportand that will be good for the event to make a contest there.   After some months trying to solve all the problems. We made it and the Streetboard Worlds were the best contest on saturday in Extreme Barcelona with Live TV broadcast an a big crowd so the organisers loved the sport

Also the Catalan TV and the results is they want to improve the sport for 2017 and will be an official sport inside Extreme Barcelona. I’m so happy about all what happened here

Man seriously I’ve been in the sport for years and I’ve never seen such a positive event.  What in your opinion the biggest change that’s needed in the scene?

I think a combination of things. Get inside more big events, make an international championship with diferent stops inside big events

That’s the big start and make more schools. Teach the kids how awesome is our sport. These two things are vital for the streetboard. If we work in this two ways the sport will grow up for sure and I hope it happens. I will fight for it here in BCN but we need this same effort in all the streetbord capitals. Stuttgart, London this is the next step

Squeezing in a ride in a different BCN spot. Photo: Sergi Nicolas

Fucker.  The only Skool I rock is True Skool. And parents definitely don’t want their kids going to that Skool.

Ha ha ha ha ha. I know too much for the kids

So you’re role at the events company is in charge of social media.  Did you learn all those skills through Streetboarding ?

Yes you know I studied Geology at university, but to find work  as a geologist is almost impossible.  So 3 years ago started to learn about social media just for myself. A year later did a Digital marketing and ecommerce master and know I’m working on a nice company so everything started as a game but got more and more real and now is my job

You have like 13k followers. How did you get to that amount? Or do I have to pay you to find out?

Ha ha ha. Just trying to post everyday making good content. Social media is a daily homework. Hard homework. Is another way to show our sport. And nowadays is a strong marketing platform.

Any shout outs? 

All the streetboard family, all the friends I met during my streetboard trips arround Europe, Gazpacho Boards, BK footwear, Upfront company, and finally my Girlfriend Alejandra and my family for all the support.

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